Privacy Policy

This Privacy Policy describes how MyBreathingOtter™ collects, uses, and shares personal information when you visit our site or make a purchase.

Contact

After reading this policy, if you have any questions, would like more information about our privacy practices, or wish to file a complaint, please contact us via email or our contact page.

Collection of Personal Information

When you visit the site, we collect certain information about your device, your interaction with the site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as "Personal Information." See the list below for more information about what Personal Information we collect and why.

Device Information

  • Purpose of Collection: To load the site accurately for you and perform analytics on site usage to optimize our site.

  • Source of Collection: Automatically collected when you access our site using cookies, log files, web beacons, tags, or pixels.

  • Sharing for Business Purposes: Shared with our processor, Shopify.

  • Personal Information Collected: Web browser version, IP address, time zone, cookie information, which sites or products you view, search terms, and how you interact with the site.

Order Information

  • Purpose of Collection: To provide products or services, process payment information, arrange shipping, provide invoices and/or order confirmations, communicate with you, screen orders for potential risk or fraud, and, in line with the preferences you’ve shared with us, provide you with information or advertising about our products or services.

  • Source of Collection: Collected from you.

  • Sharing for Business Purposes: Shared with our processor, Shopify.

  • Personal Information Collected: Name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.

Customer Support Information

  • Purpose of Collection: To provide customer support.

  • Source of Collection: Collected from you.

Minors

The site is not intended for individuals under the age of 15. We do not intentionally collect Personal Information from children. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us at the address above to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: Shopify Privacy Policy.

  • We may share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

  • We use Google Analytics to understand how our customers use the site. You can read more about how Google uses your Personal Information here: Google Privacy Policy. You can also opt out of Google Analytics here: Google Analytics Opt-out.

  • We share information about your use of the site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (to which you may consent, depending on your location).

Use of Personal Information

We use your Personal Information to provide our services to you, including: offering products for sale, processing payments, shipping and fulfilling your order, and keeping you informed about new products, services, and offers.

Legal Basis

Under the General Data Protection Regulation (“GDPR”), we process your Personal Information under the following legal bases if you reside in the European Economic Area (“EEA”):

  • Consent: Where you have given us explicit consent to process your Personal Information.

  • Contractual Necessity: Where processing is necessary to fulfill a contract with you.

  • Legal Obligation: Where processing is necessary to comply with legal obligations.

  • Legitimate Interests: Where processing is based on our legitimate interests, such as improving our services and protecting against fraud.